Resume
Work
Experience
Oct. 2024 - Present
Marketing Copywriter - Body Art Alliance; Charlotte, NC
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Crafted high-converting email marketing campaigns, enhancing customer engagement and driving product sales.
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Revamped product detail pages (PDPs) with SEO-driven copy, improving readability and search rankings.
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Developed compelling product descriptions and sales materials, aligning with brand voice and marketing strategy.
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Collaborated with cross-functional teams to execute product launches, ensuring timely and effective messaging.
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Optimized multi-channel content (web, email, social, print) to maximize reach and customer engagement.
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Leveraged AI-powered tools to streamline workflow, enhance content quality, and improve efficiency.
May 2022 - Feb 2023
SEO Copywriter & Editor - Hatch Homes; Charlotte, NC
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Conduct keyword and demographic research.
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Write long and short-form blogs, landing pages, home pages, and marketing content.
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Used Google Analytics to strategize branding and voice for future content.
March 2021 - May 2022
Podcast Copywriter - Finding Genius Podcast; San Antonio, TX
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Created search engine optimized titles and descriptions for podcast episodes.
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Formed consistent brand messaging and content formatting.
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Bolstered platform-specific algorithm recognition to promote podcast episodes.
January 2023 - Present
Marketing Copywriter - LAIRE Digital; Charlotte, NC
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Research and write long-form copy for clients.
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Work with staff editors to target brand voice and guidelines for each client.
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Adhere to SEO and link-building guidelines.
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Ensure copy is free of errors or formatting mistakes.
April 2023 - Oct. 2024
Marketing Copywriter & Editor - TTI Floor Care; Charlotte, NC
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Write long & short-form copy for product cartons, product description pages, email & SMS campaigns, and marketing initiatives.
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Write and edit informational blogs and video production scripts.
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Interface with SEO marketing managers, product managers, and leadership to ensure KPI goals are being met and exceeded.
January 2021 - May 2022
Search Engine Optimization Copywriter - Speakeasy Marketing Inc.; San Antonio, TX
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Created and promoted search-engine-optimized content to boost page views and drive traffic to client websites.
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Ghostwrote informational books for clients, cementing their expertise in the field.
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Used Google Analytics to edit written copy and tailor content to optimize visibility.
June 2020 - January 2021
Content & Proposal Writer - Safeway Services Group; Orlando, FL
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Wrote and edited proposals with a combined proposed value of over $5,000,000.
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Interfaced with executive leadership to write ongoing internal support documents.
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Managed the creation of written content to bolster brand messaging and image.
Education
Spring 2022 Graduation
University of Central Florida - Bachelor of Arts
College of Interdisciplinary Studies - Minors in Journalism and Sociology
Spring 2020 Graduation
Valencia College - Associate of Arts
Communication Concentration
References
Matt Zimmerman - Marketing Manager - TTI Floor Care
Stephanie Kidd - Senior Editorial Content Manager - LAIRE Digital
Bill Gayler - President - Hatch Homes
Amber Kakish - Client Services Manager - Speakeasy Marketing Inc.
Skills
& Expertise
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Proficient in writing for CRM marketing campaigns
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Proficient in blog management
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Proficient in B2B writing
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Proficient in B2C writing
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Proficient in Adobe task management software
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Proficient in public speaking
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Proficient in internal pitching and presenting
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In-depth knowledge of the CPG industry and supporting product marketing life cycles
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Efficient production of search-engine-optimized content
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Proficient in Google Analytics and Keyword Research
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Proficient in AP Style
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Proficient in Tailored Web Content Formatting
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Proficient in the Microsoft Office Suite
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In-depth knowledge in the niche of legal marketing, online marketing, business, and construction